Research and development
We have an 800 square metre laboratory where every day over 70 specialists work on innovation projects, both for new products and for the optimisation of existing products, essentially in terms of sustainability, quality and cost. Our laboratory’s approach is clearly towards the future. Therefore, it is of vital importance for the company’s strategy.
Its principal responsibilities include the development of all the structural formulas, the provision of technical assistance to the other departments and technological monitoring.
We are currently working on development projects for 20 different product categories, intended for personal hygiene and domestic cleaning.
We promote the latest technology
Persán supports a pioneer space
dedicated to the consumer
A fundamental part of our mission is to get to know our consumers, their needs and concerns. This is the reason why we have been working on the design of a modern and relevant research centre for several years. This will enable us to reach the households of the leading European countries in a comprehensive and effective manner.
Our aim is to create products tailored to a consumer who is becoming more and more demanding. This is why we consider it essential to involve them in the development process itself. Thus, the Marketing Laboratory has a double objective:
·To get to know and understand the consumer, becoming aware of their needs and expectations. To this end, we use spaces specially designed for the development of Focus Groups, personal interviews and the analysis of consumer behaviour.
·To regularly develop an analysis of the products from our categories in the eyes of the consumer. For this purpose, we have perfectly equipped installations, where we are able to reproduce the different types of European households.